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The new pet food industry slows down. The dishwasher industry faces many challenges.
Date:2019-09-17 View:1187
Industry analysts also said that behind the huge business opportunities in the dishwasher category, there are still many pressures and challenges. Including many problems such as low user recognition, product use experience, and high installation requirements, it is easy to cause consumers to question the use of dishwasher products, which in turn leads to a decline in market demand. From the stage of view, the dishwasher has already passed the introduction period and began to enter the growth period, which is urgently needed to promote the overall level of the industry to promote the continuous and high-speed development of the dishwasher.
Let's take a look at the pressures on the dishwasher industry.
Insufficient user perception, demand dynamics need to be improved
First of all, dishwashers are still lacking in product awareness as an emerging kitchen appliance category. Whether dishwashers can clean dishes, water and electricity, and long cleaning time still plague many consumers, which in turn affects consumers' purchasing decisions.
Therefore, it is necessary for the industry and enterprises to work together to promote the rapid spread of dishwashers through the continuous upgrading of technology, manufacturing and marketing.
Over-marketing, dishwasher word of mouth is tested
In addition, the over-marketing of some merchants on the market currently causes the dishwasher experience to be inconsistent with the promotion, which also affects the overall reputation of the dishwasher market. Especially in the case of insufficient product awareness, the defects of individual brand products are likely to cause consumers to question the dishwasher industry. This is in urgent need of industry-specific regulations, and vigorously promote unified industry standards to promote the sound development of the dishwasher.
High installation requirements, barriers to popularization are difficult to break
From the point of view of the product itself, the extremely high installation requirements are also a great test for the “small” kitchen in China, which hinders the further popularization of dishwasher products.
As an imported product, the manufacture and design of the dishwasher is more in line with the European and American markets than China. At the same time, compared with the kitchen area of more than 15 square meters in Europe and the United States, most of the kitchens in China are 3-6 square meters, and it is difficult to install them. Dishwasher this kitchen "new big piece". Therefore, more localization innovation and installation and after-sales are another barrier to the popularity of dishwashers in the Chinese market.
Having said so many pressures and challenges, on the whole, compared with the penetration rate of more than 70% of dishwashers in developed countries, the penetration rate of the domestic dishwasher market is far from enough, and there is still much improvement in the future. space. Even if the growth rate slows down, the current growth rate of the dishwasher still leads the kitchen power. I believe that with the continuous efforts of brand enterprises and industries, the dishwasher will still be a powerful driving force for the growth of the kitchen power industry.
Wang Lei, vice chairman of China Household Electrical Appliances Association, also stressed in the "2019 China Dishwasher Industry Summit Forum" that from the market performance in the first half of this year, the dishwasher industry is a prominent growth in kitchen appliances and even home appliances. Category, I believe that there is still a lot of room for growth and development prospects in the future. This is a common opportunity for our kitchen appliances companies. In the face of this opportunity, the biggest challenge is ourselves, maintaining healthy competition, truly making products and doing good services.